Respectable SEO
A note on search engine optimization
Search Engine Optimization of websites- SEO or respectable, sedate SEO is not very complex. Just find out Key work infusion in your text content, Key word density, key word positioning, text formatting and using right coding tags. Yes Coding... but it's simple. Know you'll be using a WYSIWYG web editor (what you see is what you get editor). But you can still modify a few codes in code view, or at least use the right text formatting tools.
So the search Engine will rank your site along various parameters. This is done by an automated system. A Bot (search engine robot, or automated script) will visit your site periodically and rate it. And an indexer will store the key information about your site in it's database. This is what people will initially see as the search result against a search query (keyword).
There's a simple SEO check list below:
1) Good text content, good text content, good text content... caus that's all that the BOT will understand.
2) Text formatting, keyword infusion, keyword density, keyword positioning.
3) All images need a description tag. it is important for visually impaired access. Don't do it and Google algorithm will rate you lower.
4) Meta tags - find from a reliable source, edit and insert it in the code view. It is still of importance to some search engines. It is the first thing that the search engine BOT will read.
5) W3 compliant coding. At least as far as possible. There is a script checker on W3.org site. It'll red flag the scripting errors. Most can be rectified easily. That should be pretty good.
6) Links... all navigation links should be in CSS (cascading style sheet). JavaScript and Flash scripts are not read & ranked by search engine Bots. HTML links may look too basic.
7) Navigation structure - important content embedded too deep is not good.
8) Loading time - this has been added relatively recently. There was a time when 50kb (html + images+flash etc) per page was a benchmark. Now with improved internet speeds below 150 kb should be good to go.
9) Presence on Social media and networking sites. LinkedIn is good for professional network. Facebook and like is good to keep in touch.
10) Publish articles on the web. The ranking majorly takes into account how many site have links to your site.
11) Submit sitemaps to Google and Yahoo.(this provides list of pages, relative importance of pages and likely frequency of updates) is a standardized .xml format.
12) Register with Search Engines and Databases. You can use automated submissions too. But do look for error pages in submissions, so that they can be done manually. Do start with dmoz.org. Look for submit url or add site on these websites.
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